If you're running a wedding business, the best way to capture the interest of potential offline customers is with an aesthetically appealing flyer. Producing a quality set of flyers and distributing them where potential customers will see them is one of the inventive and successful offline marketing techniques.
While flyer distribution has long been a common marketing tactic, not all flyers are effective in today's competitive wedding industry. The idea is to catch and hold people's interest long enough for them to read your flyer and take action afterward. How can you accomplish this objective? Here are some tried-and-true flyer design advice from the pros at tech4era, who know what works.
Make it simple
Less is more when it comes to designing flyers that stand out. Keep in mind that you just have a few seconds to grab potential customers' attention and another one or two seconds to hook them with your offering. You must provide clear, succinct information on your product's features, advantages, and other crucial information. Don't overstuff your flyer with content and images. Create succinct but impactful material while keeping the following in mind:
- A witty title or headline. Use a few well-chosen words to make the headline intriguing or provocative. Utilize compelling terms and phrases like "The Secrets to," "Unlock," "How to," "Discover," and "Proven" among others.
- Use active verbs to further enhance the excitement of your product offering. Do not use the passive voice.
- Make use of bullets. Instead of using lengthy paragraphs, break up the material, especially the benefits, into readable and consumable bullet points.
Add a call to action
After you've explained your point to your audience, instruct them on what to do next. Encourage your audience to act right away by asking them to visit your website, place an order, or make a phone call. Arouse their curiosity about what they have learned on your flyer. Make it obvious to them how you want them to engage with you. Include pertinent information about your company, such as a website, phone number, address, and more.
Use vibrant or eye-catching visuals
A single, large image will make a stronger impression than several, smaller ones. A striking image or graphic attracts attention, sets the tone, and strengthens your narrative. Your "focal point" will be this image, which will captivate your audience.
Give a discount or an exclusive, one-time price
Create a coupon on the bottom quarter of the flyer to lure in your target audience. Make sure to spell out the offer's restrictions and timeframes explicitly. If it's a mail-in coupon, be sure to include the payment instructions, which should have spaces for people to enter their credit card numbers, mailing addresses, and other details.
Proofread your work and maintain brand consistency
Don't forget to double check your work for errors and have someone else do it. Make sure all the information is accurate. Your flier can become useless if it contains a typo or an incorrect phone number. Check everything twice before printing if you want to stand out without doing it in the wrong way. Ensure that every component precisely reflects your brand identity.
The takeaway
Make your flyer memorable, provocative and unique by being creative and keeping the above tips in mind.
